We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief. Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it..
The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. For the first MRX..
Bridging the Divide Between Two Worlds - A Sociologist's Journey into Market Research
Big Data and automation are undoubtedly causing a sea of change across the Market Research industry. But this isn’t just restricted to the servicing and supporting of clients - it affects the very nature of our roles as researchers (regardless of..
I recently spent a hugely informative part of my morning on the phone with Rebecca Wynberg. For those of you who don’t know Rebecca, she’s had, and continues to have, a hugely successful career in qualitative research. As Managing Director of The..
Imagine a world where all clients wanted was the minimum viable insight to make a business critical decision. Well, that’s exactly what we did during a recent webinar with the folks at NewMR titled Agile, Automation and Artificial Intelligence..
Further's previous webinar covering projective research techniques proved to be immensely popular, so we invited industry veteran Hazel..
Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..
If you missed last week's webinar by Dan Stracey on how to use projective research techniques in your online qual and research communities then worry not, here's a recording for you to play again in your own time.
Structured Collaboration and the 'Circle Of Voices' Technique
So you’ve decided that you want to run a research community. Given all the advantages of this method of research, ranging from the agility and rich insight offered through to the way it enables people to interact using multimedia and mobile..
Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..
Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. Here at Further we felt this was an ideal time to reflect on what we’ve learned so far from..