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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How to write a great qualitative research brief
December 6, 2016

How to write a great qualitative research brief

From speaking to researchers across the land, it's clear that it is fast becoming the norm for clients not to have a written brief.  Sure, they know what they want to achieve, what their objectives are, but they don’t always know how to get it..

6 Steps To Building A Successful Research Community
November 25, 2016

6 Steps To Building A Successful Research Community

In previous blog posts we’ve taken a look at tactical aspects of running a community such as Moderation and Community Management, and how to garner structured collaboration. With a well designed and run research community you can do more..

MRXtalks Live: New ways of thinking about time
October 24, 2016

MRXtalks Live: New ways of thinking about time

The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. For the first MRX..

Little academic in big industry:
September 20, 2016

Little academic in big industry:

Bridging the Divide Between Two Worlds - A Sociologist's Journey into Market Research

*Dub - A history.
September 14, 2016

*Dub - A history.

*Dub is now Further!

The robots are coming - Re-evaluate and future-proof your research skillset
September 12, 2016

The robots are coming - Re-evaluate and future-proof your research skillset

Big Data and automation are undoubtedly causing a sea of change across the Market Research industry. But this isn’t just restricted to the servicing and supporting of clients - it affects the very nature of our roles as researchers (regardless of..

A conversation on qual with Rebecca Wynberg
September 6, 2016

A conversation on qual with Rebecca Wynberg

I recently spent a hugely informative part of my morning on the phone with Rebecca Wynberg. For those of you who don’t know Rebecca, she’s had, and continues to have, a hugely successful career in qualitative research. As Managing Director of The..

Beyond the beard - perspectives on agile from silicon roundabout
August 26, 2016

Beyond the beard - perspectives on agile from silicon roundabout

Imagine a world where all clients wanted was the minimum viable insight to make a business critical decision. Well, that’s exactly what we did during a recent webinar with the folks at NewMR titled Agile, Automation and Artificial Intelligence..

WEBINAR: Using projective techniques within online research communities Pt. 2
May 9, 2016

WEBINAR: Using projective techniques within online research communities Pt. 2

 

Using Projective Techniques in Online Research by Hazel Haskayne, Engage Research from Further on Vimeo.

Further's previous webinar covering projective research techniques proved to be immensely popular, so we invited industry veteran Hazel..

Planning For Collaboration With Consumers In Online Research Communities
April 27, 2016

Planning For Collaboration With Consumers In Online Research Communities

Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..

Webinar: Using projective techniques in research communities
April 4, 2016

Webinar: Using projective techniques in research communities

If you missed last week's webinar by Dan Stracey on how to use projective research techniques in your online qual and research communities then worry not, here's a recording for you to play again in your own time. 

March 16, 2016

Techniques for Online Qual Research: Circle of Voices

Structured Collaboration and the 'Circle Of Voices' Technique

February 24, 2016

Short or Long-Term Research Community: Which is Best for Me?

So you’ve decided that you want to run a research community. Given all the advantages of this method of research, ranging from the agility and rich insight offered through to  the way it enables people to interact using multimedia and mobile..

February 8, 2016

5 Tips For Surfacing Insights From User Research For Innovation

Much of what we do here at Dub is support designers and strategists in capturing fresh insight from their user research. Our clients do a lot of in-person interviews but they also reach out and engage people online using our software, to ask..

April 15, 2013

An Update on Mobile Research Tools - When, Where and Why

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. Here at Further we felt this was an ideal time to reflect on what we’ve learned so far from..

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