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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How an experience designer uses insight
February 26, 2019

How an experience designer uses insight

I've recently returned from a trip to Australia, where I was lucky enough to catch up with some talented designers and user researchers from the service and experience design community. The conversations gave me some fascinating perspectives..

IdeaStream™ * feature updates
August 18, 2017

IdeaStream™ * feature updates

*IdeaStream™ is now Together

Here at Further we've been working hard behind the scenes, using your feedback to improve our online qual and research community platform, IdeaStream, so you can do better research. The latest improvements we are..

Understanding diverse, multicultural audiences fast
August 12, 2017

Understanding diverse, multicultural audiences fast

In a shifting world that's facing up to the challenges of globalisation, immigration and the intermingling of diverse people and ideologies, brands and businesses need cultural insight and intelligence at their fingertips, and fast. 

July 12, 2017

The insight that changed my life (Part Five)

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.

July 5, 2017

The insight that changed my life (Part Four)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part four.

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