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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Our 2019 Net Promoter Score reflects ambitious client success plans
July 23, 2019

Our 2019 Net Promoter Score reflects ambitious client success plans

Further's client success team work with our clients and partners to make sure their market research is a roaring success. Their hard work and approachability have been key factors in attaining an average Net Promoter Score (NPS) of 65 in 2019. To..

Fully Certified ISO27001, again!
June 26, 2019

Fully Certified ISO27001, again!

At Further we take data security incredibly seriously, as you’d imagine (and hope!). You need the very highest levels of security and standards for your research participants’ personal data, so we set about getting ISO27001 certified many years..

How an experience designer uses insight
February 26, 2019

How an experience designer uses insight

I've recently returned from a trip to Australia, where I was lucky enough to catch up with some talented designers and user researchers from the service and experience design community. The conversations gave me some fascinating perspectives..

IdeaStream™ * feature updates
August 18, 2017

IdeaStream™ * feature updates

*IdeaStream™ is now Together

Here at Further we've been working hard behind the scenes, using your feedback to improve our online qual and research community platform, IdeaStream, so you can do better research. The latest improvements we are..

Understanding diverse, multicultural audiences fast
August 12, 2017

Understanding diverse, multicultural audiences fast

In a shifting world that's facing up to the challenges of globalisation, immigration and the intermingling of diverse people and ideologies, brands and businesses need cultural insight and intelligence at their fingertips, and fast. 

The insight that changed my life (Part Five)
July 12, 2017

The insight that changed my life (Part Five)

In our new series, the Dub team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part five.

The insight that changed my life (Part Four)
July 5, 2017

The insight that changed my life (Part Four)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part four.

The insight that changed my life (Part Three)
June 28, 2017

The insight that changed my life (Part Three)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part three.

The insight that changed my life (Part Two)
June 21, 2017

The insight that changed my life (Part Two)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part two.

The insight that changed my life (Part One)
June 14, 2017

The insight that changed my life (Part One)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...Welcome to part one.

John: my first time
June 7, 2017

John: my first time

“Oh bloody hell, I hope I’m not asking leading questions!? What even are those? Have I already said one? Quick, pay attention to what they are saying. Show you’re interested, nod your head. They sound like they are winding up, what’s your next..

May 24, 2017

Marie-Claude: my first time

There have been many great research ‘firsts’ in my life (including my fabulous initial encounter with online communities) but I thought I would talk about my first experience of ‘agile’ research. It was vertiginously agile, by default really! And..

May 16, 2017

Stephen: my first time

Having been invited to tell the story of my first time, I felt it was only right to share the first online qual research project that my then new business (Further) and our software supported.

March 8, 2017

‘All the world’s a stage, and all researchers and respondents merely players’

At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..

March 6, 2017

EagleAI: 'The night a machine predicted humans better than the humans.' (Live seminar)

The next MRXtalks Live seminar will take place on Thursday 16th March and it's 'going to be great!'

February 23, 2017

4 Ways to share quick feedback from your research community

It’s one thing to plan your research community or online qual study, with all its activities and discussions, but what about a plan for how you’ll be sharing snippets and insights with your client?

February 14, 2017

4 ways to recruit the best participants for mobile research communities

To get the best possible results, naturally you only want to recruit the very best participants to take part in your mobile research communities – but how can you make that desire a reality? There’s a saying that when you fail to prepare, you are..

January 19, 2017

Research briefings - the root of all online community research good (and evil)

Challenging economic conditions, ever-increasing developments in technology, and continued demands for faster and cheaper research are all having an impact on the quality of project delivery. Sometimes these factors have positive results,..

December 15, 2016

MRXtalks Live 2: The Future of Generations (OMD UK)

 

The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. 

December 6, 2016

How to write a great qualitative research brief

It’s fast becoming the norm that clients come to us without a written brief. Sure, they know what they want to achieve, what their objectives are, but they don’t know how to write a qualitative research brief (or they’ve not got the time!).

I’m..

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