hero-img

FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

dub-to-further
Categories
How forward thinking brands are using insight
June 12, 2019

How forward thinking brands are using insight

If you work for a brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration..

Developing and Testing Business Propositions with Research
June 5, 2019

Developing and Testing Business Propositions with Research

Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..

Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research
June 21, 2016

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research

Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.  

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo