At this time of year, it's normal to look back at the year that was or to look forward and pick trends for next year. However, this year we have one simple message and it's this: next year we'll be refocusing our efforts on humans, human insight..
I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..
Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback.