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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Helping Retailers Understand Changing Shopper Behaviours
June 3, 2020

Helping Retailers Understand Changing Shopper Behaviours

Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19

Unicef: From Insight To Award-Winning Activation
June 3, 2020

Unicef: From Insight To Award-Winning Activation

We are delighted to learn this week that our client Unicef has been announced as the winner of the Award for Innovation in Fundraising by the Institute of Fundraising for its Paddington Postcards campaign.

How Cultural Analytics Can Reveal What Your Brand Communicates Online
May 10, 2020

How Cultural Analytics Can Reveal What Your Brand Communicates Online

Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..

RESEARCH MASTERCLASS: Learn how to win online qual research
April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

Research You Can Do During The Covid-19 Crisis
March 25, 2020

Research You Can Do During The Covid-19 Crisis

To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..

New opportunities to learn about online research during a crisis
March 17, 2020

New opportunities to learn about online research during a crisis

We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.

Coronavirus Needn't Stop Your Concept Testing
March 16, 2020

Coronavirus Needn't Stop Your Concept Testing

Don't let the fact that you can't sit down with your participants in-person stop your concept testing

The Top Ways to Use Online Qual for Market Research & Insight
January 20, 2020

The Top Ways to Use Online Qual for Market Research & Insight

When I first came into online qualitative research (just as the age of information was starting), I was, even then, amazed by how many possibilities and methods there were to explore. I was a rabbit in headlights, unsure of what was the best way..

Developing New Products & Services The Agile Way
December 12, 2019

Developing New Products & Services The Agile Way

At a time when consumers' wants and needs are changing quicker than ever, brands need to quickly deliver successful new products, services, campaigns and propositions to deliver real growth. Heres how they are doing it in an agile (faster,..

Brand insight and why it's important
November 28, 2019

Brand insight and why it's important

Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..

What B2C and D2C brands can learn from the insurance sector
November 13, 2019

What B2C and D2C brands can learn from the insurance sector

As disruptive technology businesses sweep through sectors like a game of tech-enabled dominoes, we've seen first-hand the transformative role that research and human insight is playing in these evolutionary times. Demand for change is being..

October 30, 2019

Seeing through the half-truths

We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..

October 8, 2019

Storytelling and the data-to-insight creative pathway

Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..

September 5, 2019

Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..

July 17, 2019

Robert Hocking - A Life In Insight

We recently caught up with Robert Hocking. Robert currently holds a number of high-profile positions. His career began in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s been a VP of..

May 8, 2019

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.

In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..

April 25, 2019

Human insight's role in agile product development

Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..

March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

February 20, 2019

The importance of understanding the people behind the clicks

Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism.  But which is it? When the..

February 15, 2019

How trust can help reduce your insurance costs

Do you think you’re a good driver? Would your family and friends be prepared to stake their money on it? VouchForMe think so, in fact, they’re banking on digitalising the trust between friends and turning it into something valuable. VouchForMe is..

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