We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Researchers lose a lot of valuable time designing research from scratch, or figuring out how to optimise their design for online environment and chosen platform. We think there's a better..
Announcing 'Shoppers Of Our Time': A New Way For Retailers To Understand And Respond To Covid-19
Brand values and personality define what your brand stands for and the feelings and emotions you want it to evoke. But guess what? Communications from your brand might not always convey the intended personality or be consistent across even a..
During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
We’re living in unprecedented times.Things are shutting down all around.But it’s essential you don't shut down too. To stay sane, you need (among many things) to keep your mind and body active.
Don't let the fact that you can't sit down with your participants in-person stop your concept testing
When I first came into online qualitative research (just as the age of information was starting), I was, even then, amazed by how many possibilities and methods there were to explore. I was a rabbit in headlights, unsure of what was the best way..
At a time when consumers' wants and needs are changing quicker than ever, brands need to quickly deliver successful new products, services, campaigns and propositions to deliver real growth. Heres how they are doing it in an agile (faster,..
Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..
The truth is easy to work with, it gives you confidence and helps you make great decisions, especially where your target audience are concerned, right? So, why then, when it comes to researching people, are the two most important truths that..
We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..
Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who'..
At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..
In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..
Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..
2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..
Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism. But which is it? When the..