hero-img

FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

Categories
RESEARCH MASTERCLASS: Learn how to win online qual research
April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

A Guide To Qualitative Research
April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

Why you need 3D buyer personas in your life
September 5, 2019

Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo