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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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PLATFORM UPDATE: Text Analytics
August 5, 2020

PLATFORM UPDATE: Text Analytics

Hot on the heels of our new ranking order question type, we are delighted to announce the arrival of a shiny  new text analytics tool on the Together online qual research platform.

PLATFORM UPDATE: A New Way To Rank Concepts
August 5, 2020

PLATFORM UPDATE: A New Way To Rank Concepts

You asked; we delivered. You wanted a ranking tool; we created our new Ranking Order Question type, within the Together platform. Designed by researchers, it’s a powerful way to rank a set of items – text or images.

RIDE Framework: The Four Pillars of Great Online Qual
July 23, 2020

RIDE Framework: The Four Pillars of Great Online Qual

At Further, we know a thing or two about qualitative research. In fact, we live and breathe online qual. We eat and drink qual. We really, really love qual. Last week, because we want everyone else to love qual as much as we do, we conducted the..

RESEARCH MASTERCLASS: Learn how to win online qual research
April 17, 2020

RESEARCH MASTERCLASS: Learn how to win online qual research

During the Covid-19 crisis and beyond, researchers are moving towards doing qualitative research online after having done it in-person for a long time.

A Guide To Qualitative Research
April 9, 2020

A Guide To Qualitative Research

With so many qualitative research methods to choose from, it’s sometimes difficult to confidently select the right approach for your client. This guide will help you navigate that choice and make the right decision.

Why you need 3D buyer personas in your life
September 5, 2019

Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..

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