I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..
The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.
The MRXtalks Liveare the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today.
Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.