hero-img

FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

dub-to-further
Categories
Disruptive marketing trends already shaping the future for brands
March 8, 2019

Disruptive marketing trends already shaping the future for brands

2019. A time where social capital and ethical consumerism can underpin or undermine your brand. A time where advancements in tech give CMOs more data to work with than the average human brain can handle. A time where audiences are demanding..

How Foxtel's service design lead uses insight
March 6, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

Human business, human brands, human everything
December 19, 2018

Human business, human brands, human everything

At this time of year, it's normal to look back at the year that was or to look forward and pick trends for next year. However, this year we have one simple message and it's this: next year we'll be refocusing our efforts on humans, human insight..

December 4, 2018

Why true insight should change the way you serve your target market

Researchers, strategists, planners and marketers alike all band around the term ‘insight’, but break into a discussion in an attempt to define what a true insight is and all heavens will open.

November 21, 2018

Why every brand needs a social psychologist on their team

A lot has changed over the last 10-years or so, but three major shifts have occurred that highlight why brands need a social psychologist on their staff.

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo