We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..
Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..
Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..
With customer closeness seated firmly on the agenda for so many corporations and CEOs, it is perhaps unsurprising to see that the majority of Market Research agencies are now either using, or considering using an online research community..
Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..
When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.
Onboarding is essential to help..
Since 2007, Further has gained considerable experience connecting brands with people, helping our clients to solve a wide range of business challenges – from engaging hard-to-reach BAME and LGBT cancer patients to change Government policy and..
Here at Further we believe that Customer Experience is intrinsically linked to Employee Experience since its employees that are having the experience with your customers day-in day-out. By listening to your employees first before developing a..
Today, Further officially released it’s new markup tool aimed at researchers, designers, planners and strategists wanting to unearth rich emotional insight and improve the effectiveness of their ads or concepts.
If you're a market researcher, you can't have missed the online chat around Market Research Online Communities (MROCs) that's gathering momentum. However, it's highly likely that you won't have had any experience of MROCs, or will know what's..