FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Battling for mindshare in the age of the attention economy
February 20, 2017

Battling for mindshare in the age of the attention economy

Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..

Structured collaboration to enhance research community interaction - recruitment tips
April 27, 2016

Structured collaboration to enhance research community interaction - recruitment tips

Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..

Developing online research community member to member interaction
April 6, 2016

Developing online research community member to member interaction

With customer closeness seated firmly on the agenda for so many corporations and CEOs, it is perhaps unsurprising to see that the majority of Market Research agencies are now either using, or considering using an online research community..

November 11, 2015

Online Research Community Engagement Starts With Recruitment

Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..

June 19, 2015

'Onboarding' For Better Online Research Communities

 

When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.

Onboarding is essential to help..

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