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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Human insight's role in agile product development
April 25, 2019

Human insight's role in agile product development

Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..

Battling for mindshare in the age of the attention economy
February 20, 2017

Battling for mindshare in the age of the attention economy

Much to the dismay of our Marketing Manager, and his hopeful outlook on 2016 being the “era of engagement”, clickbait, post-truth news, questionable political polls and lengthy and repetitive surveys have done little to enhance the image of..

Structured collaboration to enhance research community interaction - recruitment tips
April 27, 2016

Structured collaboration to enhance research community interaction - recruitment tips

Previously we explored some of the reasons why we might want to encourage research community member to member interaction, encouraging you to think about the various levels of interaction that occur, including how commentary represents just the..

Developing online research community member to member interaction
April 6, 2016

Developing online research community member to member interaction

With customer closeness seated firmly on the agenda for so many corporations and CEOs, it is perhaps unsurprising to see that the majority of Market Research agencies are now either using, or considering using an online research community..

Online Research Community Engagement Starts With Recruitment
November 11, 2015

Online Research Community Engagement Starts With Recruitment

Over the past year, I've been asked a number of times how best to engage participants in order to get good levels of participation from them during the research community. In my response, as well as telling them about the importance of..

'Onboarding' For Better Online Research Communities
June 19, 2015

'Onboarding' For Better Online Research Communities

 

When running a pop-up research community, you’ll want to get members online and acclimatised as quickly as possible before progressing with the research agenda. At Further we refer to this as ‘Onboarding’.

Onboarding is essential to help..

What makes online research communities so effective?
June 19, 2015

What makes online research communities so effective?

Since 2007, Further has gained considerable experience connecting brands with people, helping our clients to solve a wide range of business challenges – from engaging hard-to-reach BAME and LGBT cancer patients to change Government policy and..

Designing With Employees For A Better Experience
May 12, 2015

Designing With Employees For A Better Experience

Here at Further we believe that Customer Experience is intrinsically linked to Employee Experience since its employees that are having the experience with your customers day-in day-out. By listening to your employees first before developing a..

Unearth Emotional Insight And Do Better Concept Testing
October 22, 2013

Unearth Emotional Insight And Do Better Concept Testing

Today, Further officially released it’s new markup tool aimed at researchers, designers, planners and strategists wanting to unearth rich emotional insight and improve the effectiveness of their ads or concepts.

Why Researchers Need Help With Online Research Communities/MROCs
May 19, 2010

Why Researchers Need Help With Online Research Communities/MROCs

 

If you're a market researcher, you can't have missed the online chat around Market Research Online Communities (MROCs) that's gathering momentum. However, it's highly likely that you won't have had any experience of MROCs, or will know what's..

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