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FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Using Siri and Alexa for Human Insight
April 17, 2019

Using Siri and Alexa for Human Insight

“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..

Combining social science and machine learning to unearth human insight
November 20, 2018

Combining social science and machine learning to unearth human insight

Machine learning and AI has been the poster boy of 2018. Almost every marketing email, webinar and conference that I’ve engaged with has had a track or theme dedicated to it. It’s no surprise then, that marketers are taking it seriously, but the..

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