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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Online Research Communities vs Online Focus Groups
May 20, 2019

Online Research Communities vs Online Focus Groups

Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..

How Foxtel's service design lead uses insight
May 15, 2019

How Foxtel's service design lead uses insight

On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.
May 8, 2019

Keep your brand off the progressive bandwagon: Using insight to avoid tone deaf marketing plays.

In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..

Human insight's role in agile product development
April 25, 2019

Human insight's role in agile product development

Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..

Using Siri and Alexa for Human Insight
April 17, 2019

Using Siri and Alexa for Human Insight

“Hey Siri—find me the closest coffee shop.” It’s getting hard to remember a time when you couldn’t literally ask your phone to find something for you. Siri, Cortana, Google Assistant and Alexa have changed how we interact with the world, and s..

How an experience designer uses insight
February 26, 2019

How an experience designer uses insight

I've recently returned from a trip to Australia, where I was lucky enough to catch up with some talented designers and user researchers from the service and experience design community. The conversations gave me some fascinating perspectives..

The importance of understanding the people behind the clicks
February 20, 2019

The importance of understanding the people behind the clicks

Your brand's performance is dipping and you’re under pressure to come up with answers. There are many reasons why, from increased competition and market disruptors to negative PR and the rise of ethical consumerism.  But which is it? When the..

The life of a research project manager
December 10, 2018

The life of a research project manager

We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..

How insight leaders can deliver faster, cheaper and more impactful research
October 11, 2018

How insight leaders can deliver faster, cheaper and more impactful research

I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The m arketing function is transforming from one of..

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

The Difference Between 'Good' and 'Good Enough'
October 12, 2017

The Difference Between 'Good' and 'Good Enough'

I’ve been working in branding and consumer insights now for over 20-years, and I’ve never seen such seismic changes as are taking place right now. It’s a demanding and challenging place to be.  Why?

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