We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.
What would you do if, for a new marketing and communications campaign, you needed to understand consumers seasonal habits, behaviours and attitudes over the course of an entire year, but you didn’t have the time nor the budget to do a year-long..
Moving from ‘thinking’ to ‘knowing’
None of us predicted Covid-19, nor can anyone confidently say how long the impact will last, or how deep it will be, so it's a case of getting comfortable with the new reality.
To support consumer insight teams and the research community during this period of uncertainty, we've reached out to our global recruitment partners to get regular updates on the potential to continue to recruit for, and conduct, online..
When I first came into online qualitative research (just as the age of information was starting), I was, even then, amazed by how many possibilities and methods there were to explore. I was a rabbit in headlights, unsure of what was the best way..
At a time when consumers' wants and needs are changing quicker than ever, brands need to quickly deliver successful new products, services, campaigns and propositions to deliver real growth. Heres how they are doing it in an agile (faster,..
Marketers and branding professionals have an ongoing need to understand how people perceive their brand, products and services; what their attitudes and feelings towards them are, and how they are positioned in the context of a continually..
We lie. Not deliberately. It’s not that we try to deceive, it’s just that we bear poor witness to our own behaviour. If you ask anyone why they did what they did, the answer that comes back won't often be an accurate indication. But here's the..
At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition..
At Further we take data security incredibly seriously, as you’d imagine (and hope!). You need the very highest levels of security and standards for your research participants’ personal data, so we set about getting ISO27001 certified many years..
If your brand and your role involves dealing with consumers, then you probably understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative exploration to..
Brands and businesses are constantly looking to develop new propositions as they seek to grow and innovate. In times when consumers wants, needs and demands are shifting fast - new business, product, service or brand propositions are an essential..
Leading the Customer Success team here at Further, I get asked a lot by researchers about Online Focus Groups (OFGs). Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online..
On a recent trip to Australia, I met up with Further client Greta Leropoulos who is the Service Design Lead for Foxtel (a media company, who provide a premium pay per view TV service of streamed and live, sport, movies, drama, news and..
In 2019, it can feel like every brand with a budget is running a progressive campaign to tap the equality-hungry hearts of millennials and Gen Z. Empathic, experiential, and (of course) authentic engagement is the conscious marketing of the..
Most agile development teams are made up of three roles: product owner, scrum master and team member. If you’ve worked with an agile or scrum process, you’re probably familiar with this. But there’s a fourth role that agile teams could benefit..