We’re getting to know Kerry (Kez) Poulson, who’s just joined Further’s team in London as Senior Project and Operations Manager. Kez has worked with brand and agency clients across the the FMCG, B2B, healthcare and leisure sectors. Working closely..
I spend a lot of time speaking to insight leaders and brand owners. Almost every one of them is battling with the change in contract between their brand and the consumer (potential customers). The marketing function is transforming from one of..
We consider ourselves very lucky at Further. We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied.
Open-ended questions are the lifeblood of qualitative research. They enable the respondent to give you an open, free-form response, devoid of limitations. They don’t limit how someone can respond, whereas closed questions typically only allow..