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The insight that changed my life (Part Four)

In our new series, the Further team look at insight from a personal perspective, revealing one that changed their path and inspired something new at work, at home, or across their life in general...

Welcome to part four.

Rhiannon (Strategy and Innovation Director)

'You can’t know all of the things, all of the time' or 'learning more and knowing less.'

This insight changed my life. It was only when I accepted, regardless of my degree and postgraduate studies, regardless of how many years I’ve worked in the creative communications industries, how experienced I am at working with businesses and understanding people, that the more you learn, the less you know. And the more curious you are, the better. As Einstein said, 'I have no special talents. I am only passionately curious.' I hope by being curious in my every day, I get to understand more about the people I work with and for and get to improve things for them.

By being curious about what we do, I can begin to bring change and innovation to our products and services. By not assuming knowledge, I am open to new mindsets whilst developing on the heritage and best bits of the legacy of our business. I draw on my experience, but always listen as well as share opinions in the belief that collaboration delivers the best outcomes and a shared vision for our clients, our team and ultimately the world we live in. 


Roberto (Features and Key Accounts Manager)

The insight that changed my life was when I discovered technology could help make my life easier, rather than harder. At school I always hated IT, I thought it was such a waste of time. I never enjoyed gadgets and wasn't interested in the latest computer games consoles or anything like that, while all my friends loved everything new that came out.

When smartphones came out I was sceptical, 'why would I want to use my phone to surf the internet?', 'touchscreen? no thanks, I want to feel my buttons,' I used to think. Then one of my friends showed me how I could get football updates and I got one immediately. Then I was shown how I could use these clever things called 'apps' to do all sorts of things. The more I discovered, the easier it was. I started to like updating my phone and now look out for new technologies that can help me all the time.

As soon as I stopped being sceptical about technology and embraced it, the more I could discover I could do. 


Sam (UI / UX Designer)

“Why fear death when you're dead already” - The Doppelgangaz

This might sound bit dark but the way this has affected me is very positive and comes from a very hard time of my life.

On the 22nd of February 2011, my hometown was brought to its knees by a very violent earthquake. The entire central city district was destroyed, lives were lost and we were plunged into darkness with no power, water or sewage. My family and I were lucky to survive the whole thing and no one we knew had died.

After the dust settled we were all left lost and unsure of what to do next; everything became a waiting game. In this time my job was shut down for over three weeks and I had a lot of spare time on my hands. Every day I ventured out into my broken city to walk around and see all the chaos. During these walks, I listened to music and reflected on my life and how everything was going just before the earthquakes. I realised very quickly that I had been putting things off and was stuck in a comfortable but unhappy rut. Tomorrow I could perish in another earthquake like so many people had so what was I doing with my life?

As each day passed I kept asking myself questions about what I was doing and was I happy with my life. It got to the point where this was all I could think about so I woke up one morning, wrote my letter of resignation and booked a flight to London. It was time to stop thinking and start doing. Even though I didn’t know anyone in London I was eager to start living life a lot more!

One of the many things I got in touch with from going through the wrath of Mother Nature was my mortality and how small we all really are. That coincidentally combined with the lyrics of one of my favourite tunes at the time, “why fear death when you’re dead already”, really sunk in and started to change every thought and action of mine.

Take the clock forward a few years and now I’m living in London having the time of my life, experiencing new things, socialising with people from all over the globe, collaborating with amazing people on exciting new projects, the list goes on. It really made me make decisions that I normally wouldn’t of. Don’t let the fear of anything stop you from doing what you want! We only have a limited time on this planet so make the most of it.


Scott (Sales Director - US)

When I was learning to read I mostly read dinosaur books; I was obsessed with dinosaurs. When I was 6 years old, I caught a baby turtle and I kept it for the summer. I fed it worms, kept it safe and let it go in the fall.

After this, I then I became obsessed with snakes. I caught them and kept them as pets for many years. Anyhoo, I would sometimes take them to school for show & tell. What I noticed quickly was the polarising reaction snakes have on people. Some were frightened, some were fascinated. I continuously questioned why this was. Fear of snakes is not innate in children, it is learned. Subsequently, that got me thinking about the ways people absorb and process information.

That, in turn, led to my broader interest in psychology which I pursued academically, which, in turn, led to my career in marketing research.


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