• There are no suggestions because the search field is empty.

A Research Community For The LinkedIn Community

Published 02 Oct 2015 1 minute read

Online qual
Customer

When LinkedIn wanted to understand the career paths and emotional issues of its workforce and create concepts for learning and development, they asked Dub to develop a private community of employees.

Overcoming inhibitions to make emotional connections

LinkedIn wanted to better understand the emotional context at work, and to explore the everyday hopes, dreams and aspirations of their employees - together with everyday career challenges.

Working with the Director of Learning, we designed and built a private online community that was a fun, friendly, dynamic and engaging environment for the global workforce to share experiences and develop new ideas. The community removed the physical barriers of internal communications and overcame the inhibitions of employees. Dub not only shaped the strategic aims of the project and provided the technology but also moderated and managed the community, so as to encourage staff to share their inner thoughts, feelings and experiences. Finally the Dub team helped analyse and filter the data to generate themes, insights and concepts.

Developing new concepts - fast

The first stage, ‘exploration’, delved into the evolving career paths of employees and revealed their latent and unmet needs. Then in the ‘development’ stage the LinkedIn Team used the insight and ideas generated by exploration to create a number of new concepts. These were then assessed and prioritised in the final ‘evaluation’ phase. The concepts were developed in weeks, rather than months (as previously) and plans put in place for internal launch in 2016.

Get in touch

ARTICLE CONTENTS

Heading

Discover our platform and services

Platform-only

The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

Expertise

Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Conde-Nast (1) (1)
Conde_Nast_logo-copy

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement

van-tay-media-Kab_-4M4I74-unsplash (1)
Vouch-for-Me-Logo

Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch

Keyhouse (1) (1)
Keyhouse

Further's expert team pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer

FTH001_Mother_2_children_tablet (1)
UNICEF-Logo

Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

Zwift image (1)
Zwift-logo (1)

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Chillys image case study (1)
Chillys-logo (1)

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey.

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work
Contact Us