MASTERCLASS: How To Win More Online Qual Research Projects

Published 16 Apr 2020 58 Minutes


Researchers are increasingly moving towards doing qualitative research online after having done it in-person for a long time.

When approaching clients with online research communities or mixed method approaches that include online qual, there are objections and pushback that can be hard to overcome. We get it.

Questions from clients like..

  • Why does online qual sometimes cost more than doing it in-person?
  • How can we be sure that we’ll get the same depth of insight as doing the research in-person?
  • How can we participate and / or follow the research as it is taking place?

To help you overcome these hurdles, John will guide you through a masterclass in successfully converting clients to the merits and benefits of online qual. 

We've run this masterclass on many occasions, and always the same response comes our way a few weeks later..

“We‘re beginning to hear ‘yes’ and pick up some new projects!”

At the end of the class you will be better armed to convert more online qual briefs and inspire clients with richer, deeper consumer insights.

Watch now

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The insight platform for online qual, research communities, digital diaries, ethnography and more.

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A range of expert research services and resources to help you deliver your projects with ease, speed and reach.


Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.


We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement


Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch


Further's expert team pushed us to clarify our assumptions and to think about how to communicate the value of our products .

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer


Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Palmolive Colgate

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly.

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

Chillys image case study

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

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