In this webinar, we dive deep into the world of projective techniques in research to discover the strengths and challenges of different techniques and how these can be applied effectively in an online research environment.
When used correctly Projectives help you peek behind the mask of your consumer and uncover motivations, responses and experiences which typically might be difficult to capture or share...or which your participants would rather leave uncaptured!
They can shine a light on key insights in a way that straightforward questioning never can. Drawing from key psychological techniques that encourage sub-conscious completion, expression, association, construction & ordering, there is a projective for every project.
Listen to Dr John Whittle as he explores some of the most popular, and lesser-known, projective techniques that you can use right now in your communities, which will add value to your projects and impress your clients.
To read more about how to use projective techniques in online qual, read the blog - Using Projective Techniques in Online Qual