Going Further with Global Studies
With so many markets involved, and the pressure to deliver findings that would guide global decisions for the direction of key car lines, Colin had to ensure that the project was tightly managed. Each community needed to provide an exact market comparison against the others, programming was required in multiple languages, new teams had to be trained and up-skilled, and findings had to be fed into one key output.
While Colin and his team at Kantar led delivery in Australia, they looked to Further to take the lead in supporting the five remaining markets. This included programming the Together™ platform and supporting local ''research leads' new to the platform with tutorials and support
I want to work with a team I could trust and a platform that offered the functionality we needed. Running a large-scale, complex, multi-market project for a major client in the automotive industry meant I needed two key things: confidence and control. I had both Working with Further
Colin MacArthur, Partner, Kantar