Listen to David Kitching of Bassline Strategy as he talks about how using our online qual platform, Together™ he helped a large NGO develop and test a system of communication that allowed them to re-orient their communications strategy and move away from relying on guilt to one that helps supporters really relate with the groups being shown...and the ambition they have to succeed!
What Further...allowed me to do in this particular case was to operate as both a comms professional and a research professional...to properly test their narrative so it wasn't based on putting a finger in the wind or on easy assumptions...The Further platform allowed me to meet all those needs."
David Kitchin, Managing Director, Bassline