Webinar Replay - Best practices conducting online qual research

Published 17 Mar 2022 47

Online Qual

In this webinar, Further's Customer Success Team draws on their combined decades of experience planning, programming, optimising and supporting thousands of online qual research projects and communities to help you become more confident, more creative online qual researchers

From planning and designing your community environment using all the tools and features available to you in the Together™ platform, to tailoring the experience both to your audience and research needs, you'll discover:

  • Key questions to ask and areas of focus when planning your research project to ensure it delivers on all your research objectives
  • How to go about Building your community including thoughtful planning and research design to optimise engagement from beginning to end
  • The 7 most important considerations when writing your guide from choosing activities through segmentation and signposting to sequencing and scheduling 
  • How to best manage and moderate your community 

Plus, answers to dozens of questions, pitfalls, and challenges that can and will crop up during each of these stages......

Tune in and get all your online qual questions answered. 

Watch now

Discover our platform and services


The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.


Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.


We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of researching and understanding our staff

We helped Conde Nast International define a new global mission and vision statement


Further really understood the brief and were extremely proactive. We are now very confident that we’re taking the right products and proposition to market.

We helped this insuretech startup tailor their customer value proposition for the UK market ahead of a planned launch


Further's expert team pushed us to clarify our assumptions and to think about how to communicate the value of our products .

We helped Keyhouse enter a new market and understand what target users of their case management software needed and how to position their offer


Working with Further was a refreshing and eye-opening experience…...the qualityof their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

Zwift image

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

Palmolive Colgate

The engagement with the online community in China has been phenomenal. Our online activities and a product trial have been executed flawlessly.

We helped Colgate Palmolive better understand people’s experience of using skincare products in Asian markets

Chillys image case study

We helped Chilly’s leadership team consider new ways to understand and co-create with their customers’

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work
Contact Us