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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Using research to enhance service design
April 18, 2017

Using research to enhance service design

Service design needs good research like pizza needs a good red wine. Research into users, their experiences and emotions is vital to the delivery of a service that meets (and exceeds) their needs.Without researching users needs and stepping into..

Making the right choices; research for service design
November 18, 2016

Making the right choices; research for service design

If you’re a service designer, or indeed a designer of anything, you’ll need to know a lot about who you are designing for, what problems and frustrations they have, and the environment in which they operate. For service designers, in..

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research
June 21, 2016

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research

Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.  

June 16, 2016

Where service design and qualitative research combine

 

There’s no doubting that the emergence and continued growth of service design is a trend that’s here to stay – and that it’s having a big impact on business performance, too. Service design has found its way into boardrooms across the country,..

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