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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Product testing and online research communities – how to choose the right methodology
August 30, 2016

Product testing and online research communities – how to choose the right methodology

Every researcher worth their salt knows that online research communities are a great way to support product development and carry out successful product testing. After all, who in their right mind wouldn’t want to connect to explore experiences,..

The online evolution of product testing
August 16, 2016

The online evolution of product testing

Over the years I’ve learnt that if there’s one constant in life and business, it’s change. Whilst it’s crucial to both for development and growth, change and innovation can also (unfortunately) be a very messy business – and it certainly doesn’t..

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research
June 21, 2016

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research

Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.  

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