Every researcher worth their salt knows that online research communities are a great way to support product development and carry out successful product testing. After all, who in their right mind wouldn’t want to connect to explore experiences,..
Over the years I’ve learnt that if there’s one constant in life and business, it’s change. Whilst it’s crucial to both for development and growth, change and innovation can also (unfortunately) be a very messy business – and it certainly doesn’t..
Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.