FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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How we roll (part 3)
June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

Engagement - The First Step to Great Insight
October 27, 2017

Engagement - The First Step to Great Insight

Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..

October 12, 2017

The Difference Between 'Good' and 'Good Enough'

I’ve been working in branding and consumer insights now for over 20-years, and I’ve never seen such seismic changes as are taking place right now. It’s a demanding and challenging place to be.  Why?

October 12, 2017

The Essentials of Qualitative Research

Commercial interest in online qual continues to grow as a cost-effective way of exploring ideas and concepts directly with consumers.

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