We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

How we roll (part 3)
June 25, 2018

How we roll (part 3)

We caught up with Lorrin Etka-Shepherd of US based qualitative research specialists, Marketry who use our Together platform to run online communities for their clients all over the world.

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

Engagement - The First Step to Great Insight
October 27, 2017

Engagement - The First Step to Great Insight

Our online research platform IdeaStream™ (now Together) has plenty of cool functionality designed to spike interest and engagement from study participants. Platform tools let the community manager approach research questions creatively. From..

October 12, 2017

The Essentials of Qualitative Research

Commercial interest in online qual continues to grow as a cost-effective way of exploring ideas and concepts directly with consumers.

July 5, 2017

Understanding and improving the participant experience

The research you do is only as good as three things: your research design, your analytical capabilities and the people you recruit. Get any one of these wrong and you’ll likely find yourself being misled and making the wrong decisions. 

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