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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Tandem update: Data analysis feature
April 14, 2018

Tandem update: Data analysis feature

Another update…already? How many more features can they release!? Answer: lots. Read on to find out the new and exciting ways that Tandem is making your journey from people to data to insight easier.

Tandem - Consumer Insights Product Update April 2018
April 6, 2018

Tandem - Consumer Insights Product Update April 2018

Easter might be over but Further has still got one gift left to give... and it is a big one! Read on to find out how our newest consumer insights platform has been improving your path from people to data to insight.

Tandem Update
March 19, 2018

Tandem Update

With spring nearly upon us (ignoring the recent UK snow fall!), Tandem has also been busy growing new buds and releasing new features. Read on to find out how our newest platform has been improving your route from people to data to insight.

 

May 25, 2016

Applications and use case scenarios of mobile ethnography

Thanks to the world-dominating smartphone, the open nature of sharing has evolved through social media – putting market researchers in an excellent position to gain access into real lives and gather feedback that wasn’t available before. One way..

June 16, 2015

Using mobile ethnography to understand what people do, think and feel

When it comes to choosing a method of market research, you have lots of choices: interviews, surveys, focus groups, observation, trials, data analytics, sentiment analysis, and even virtual reality. It’s easy to get overwhelmed by choices.

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