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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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‘All the world’s a stage, and all researchers and respondents merely players’
March 8, 2017

‘All the world’s a stage, and all researchers and respondents merely players’

At its heart, qualitative research is about understanding people and their behaviour, largely by using probing questions and exploratory methods. But how effective can this research be when every participant might only be showing you one ‘face’,..

MRXtalks Live 2: The Future of Generations (OMD UK)
December 15, 2016

MRXtalks Live 2: The Future of Generations (OMD UK)

 

The MRXtalks Live are the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. 

Infographic - 'Millennial stats that will make you rethink your next qualitative research project'
September 5, 2016

Infographic - 'Millennial stats that will make you rethink your next qualitative research project'

Discover more about the 'Millennial stats that will make you rethink your next qualitative research project' here.Download our guide for engaging with millennials during your insight community.DOWNLOAD NOW

July 27, 2016

Millennial stats that will make you rethink your next qualitative research project

 “Another article on millennials?!” we hear you cry. And yes, we know we’ve been banging on about them a bit recently. But bear with us a bit longer, will you? You see, the millennial generation, or Generation Y as some people call them, are the..

July 22, 2016

Using online research communities to reach out to millennials

Millennials, or Generation Y as they are also known, are typically classified as those born between 1980 and 2000. Making up a quarter of the UK’s adult population, millennials are one of the largest generations either approaching or already in..

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