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We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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Introducing Quantitative Semiotics
March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research
February 10, 2016

Unearthing Emotional Context Using Projective Exercises In Online Qualitative Research

Discussions are highly versatile and used to great effect in online qualitative research, however many overlook the opportunity to deploy online projective exercises to unearth emotional context and enrich their feedback. 

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