FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

dub-to-further
Introducing Quantitative Semiotics
March 23, 2018

Introducing Quantitative Semiotics

I could start this blog about semiotics by telling you that it’s about meaning and how this is interpreted through signs and symbols. But you can read that elsewhere, and it’s a bit dull, often cloaked in dry academic language and impenetrable..

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth
April 24, 2017

From ivory towers to Trump Towers - overcoming confirmation bias in the pursuit of human truth

The result of Brexit and Trump’s recent unexpected victory have yet again exposed the limitations of Big Data and ‘Data Science’ when it comes to interpreting human attitudes and behaviour.

MRXtalks Live 3: Postcards from the edge (Adrian Swinscoe)
January 27, 2017

MRXtalks Live 3: Postcards from the edge (Adrian Swinscoe)

The MRXtalks Liveare the latest initiative from Further, and along with our series of podcasts, bring together the leading minds from research, customer experience and business to discuss issues that affect organisations today. 

June 21, 2016

Latent Needs Can Deliver The Products And Services Of Tomorrow Using Qualitative Research

Marketers and strategists are now fully immersing themselves in consumers’ lives to see and experience things through their eyes and gain a real understanding of their wants and needs.  

June 8, 2016

Why context is key for NPD and innovation

Contextual relevance is absolutely crucial when evaluating scope for innovation and (new) product development opportunities.  

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo