FurtherMore!

We are Further, a team of experts helping organisations know what people are doing, thinking, feeling and why. This is what we're doing, thinking and feeling ourselves right now.

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WhatsApp-n'in with GDPR? A change to research methods and techniques
April 6, 2018

WhatsApp-n'in with GDPR? A change to research methods and techniques

WhatsApp is the most used app in the world. It's understood by its users, well-loved and the number one platform for digital interaction. There are 1.2 billion people using it globally, and some 680M users on a monthly basis*. So, why is GDPR..

How we roll (part 1)
February 14, 2018

How we roll (part 1)

We consider ourselves very lucky at Further.  We get to work with interesting clients in different sectors all over the world. They use our tech and expertise for online market research in applications that are many and varied. 

May 24, 2016

The rise and rise of open-ended questions

Open-ended questions are the lifeblood of qualitative research. They enable the respondent to give you an open, free-form response, devoid of limitations. They don’t limit how someone can respond, whereas closed questions typically only allow..

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