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We were bowled over to be recognised as one of the market research industry’s most innovative businesses the first time around for our approach to online research communities. The GRIT Top 50 Most Innovative list each year measures how market research suppliers are leveraging the brand attribute ‘innovation’ through a simple question series:
- Using an unaided awareness verbatim question, we ask respondents to list the research companies they considered to be most innovative.
- We then ask them to rank those firms from most to least innovative.
- Finally, we ask another verbatim as to why they consider their number one ranked firm to be most innovative.
To be the most innovative, you have to work with like-minded partners and people. So if you want to share these attributes and be more innovative, but in the safety that you’re doing the right thing with trusted partners, why not get in touch. You can email us@dubishere.com or call +44 20 3515 3301 in the UK or +1 310 853 6986 in the US. Get in touch